“Call to inaction” - coors

Poking fun at Millennials and their love of doing nothing, this spot suggests that maybe we should follow Millennials and do less as a way to help save the Earth.

Director - Dylan Pun

EP - Dave Lembke

ProdCo - frankie

Agency - Citizen Relations

ECD - Mark Mason

CD - Mike Lo Nam

CD - Abeer Verma

Creative - Gigi Rice

Intermediate Art Director - Jade Song

Client - Coors

Producer - Sang-thanh Nguyen

PC - Leah Joseph

DOP - Colin Evans

1st AC - Zachary Duchin

Key Grip - Sierra Sun

Gaffer - David Grif

Location Sound - Sam Van Geleuken

Art PA - Vanna Tran

Wardrobe Stylist - Caprice Conners

HMU - Liz Yu

PA - Eddy Yang

Editor - Dylan Pun

Colourist - Marco De Acetis

Sound Mix - Bad Hombres

Post Producer - Sang-thanh Nguyen

Shot in studio in Toronto, Canada. Format: Digital on Sony Venice.